ATCEN Sdn Bhd

ATCEN Sdn Bhd (638211-U) is an HRD Corp-registered training provider based in Damansara Perdana, Petaling Jaya, with over 20 years of experience in corporate leadership, customer experience, ISO certification, and ESG training. They hold international partnerships with John Maxwell Leadership and Brian Tracy. All programmes are HRD Corp claimable under SBL (Skim Bantuan Latihan) and SBL-Khas (Skim Bantuan Latihan Khas) schemes. Among Professional Services training providers in Selangor, ATCEN is one of the few combining contact centre certification with ISO and ESG training under one provider.

ATCEN operates as a ZOOM authorized distributor, reflecting their adaptation to virtual delivery formats. Partnerships with Reallyenglish (language training) and Infobip (communication platforms) extend their offering beyond conventional corporate training content.

All programmes are HRD Corp claimable.

Is ATCEN Registered with HRD Corp?

Yes. ATCEN Sdn Bhd is listed in the HRD Corp ETRIS registry and their programmes are claimable under SBL (Skim Bantuan Latihan) and SBL-Khas (Skim Bantuan Latihan Khas) schemes.

ATCEN Training Programmes

The catalogue spans the following domains.

Leadership and People Development

Corporate leadership programmes built on John Maxwell’s methodology. ATCEN covers emotional intelligence (EQ), stress management, and mental health at work alongside the leadership track. Train-the-Trainer (TTT) certification is available for companies building internal training capability.

Customer Experience and Contact Centres

Customer experience transformation programmes alongside contact centre certification courses make up one of ATCEN’s core strengths. Organisations running call centres or customer service operations will find structured upskilling options here. Asia Bigwave offers a comparable customer service and communication track for Selangor-based organisations comparing providers.

Sales and Negotiation

Sales training influenced by Brian Tracy’s frameworks. Covers consultative selling, negotiation techniques, and business development. Suited to B2B sales teams that need a structured approach rather than ad-hoc coaching.

Data and Business Skills

Financial literacy for non-finance managers, plus data storytelling, teaching teams to translate numbers into narratives that drive decisions.

Compliance and Standards

ISO training across three standards: ISO 9001 (quality management), ISO 14001 (environmental management), and ISO 37001 (anti-bribery). ESG (Environmental, Social, Governance) training is included as Malaysian regulators continue to tighten sustainability reporting requirements. Other HRD Corp training providers in Selangor covering ISO topics are listed in the ETRIS directory.

ATCEN International Training Partnerships

These partnerships define how ATCEN delivers content.

• John Maxwell Leadership: structured leadership development methodology with global recognition
• Brian Tracy International: sales, productivity, and personal effectiveness frameworks
• ZOOM: authorized distributor for virtual collaboration and training delivery
• Reallyenglish: online English language training platform
• Infobip: communication technology for customer engagement

Who Should Consider ATCEN?

Organisations seeking internationally benchmarked training content delivered locally will find ATCEN relevant for the following needs.

• Companies running contact centres or customer service operations that need certification-level training
• Organisations implementing or maintaining ISO 9001, 14001, or 37001 systems
• Leadership teams that value structured methodology (Maxwell, Tracy) over generic workshop formats
• Companies starting ESG compliance programmes and requiring foundational training
• HR departments seeking mental health and stress management programmes

How Do You Claim ATCEN Training Through HRD Corp?

Submit a grant application through ETRIS before training, attend the programme, then claim reimbursement from your levy account.

1. Confirm your company is a registered levy contributor
2. Submit a grant application through ETRIS before the training date
3. Attend the ATCEN programme
4. Submit supporting documents: attendance, invoice, certificate
5. HRD Corp reimburses from your levy account

Contact ATCEN at info@atcen.com or 012-914 6399 to discuss programme options and scheduling.