ATCEN: Leadership, Customer Experience & ISO Training HRD Corp Malaysia

ATCEN Sdn Bhd (638211-U) is an HRD Corp-registered training provider based in Damansara Perdana, Petaling Jaya, with over 20 years of experience in corporate leadership, customer experience, ISO certification, and ESG training. They hold international partnerships with John Maxwell Leadership and Brian Tracy. All programmes are HRD Corp claimable under SBL and SBL-Khas schemes.

They’ve also positioned themselves as a ZOOM authorized distributor, which speaks to how they’ve adapted their delivery model. Add partnerships with Reallyenglish (language training) and Infobip (communication platforms), and you get a provider that blends established training frameworks with modern tools.

All programmes are HRD Corp claimable.

Is ATCEN Registered with HRD Corp?

Yes. ATCEN Sdn Bhd is listed in the HRD Corp ETRIS registry and their programmes are claimable under SBL and SBL-Khas schemes.

ATCEN Training Programmes

ATCEN’s catalogue runs wider than you might expect for a company of this size. Here’s the breakdown.

Leadership and People Development

Corporate leadership programmes built on John Maxwell’s methodology. ATCEN also covers emotional intelligence (EQ), stress management, and mental health at work, topics that have moved from “nice to have” to boardroom priorities over the last few years.

Customer Experience and Contact Centres

This is one of ATCEN’s core strengths. They run customer experience transformation programmes alongside contact centre certification courses. If you’re running a call centre or customer service operation and need structured upskilling, this is their wheelhouse.

Sales and Negotiation

Sales training influenced by Brian Tracy’s frameworks. Covers consultative selling, negotiation techniques, and business development. Useful for B2B sales teams that need a structured approach rather than ad-hoc coaching.

Data and Business Skills

Financial literacy for non-finance managers, plus data storytelling, teaching teams to turn numbers into narratives that drive decisions. Train the Trainer (TTT) certification is also available for companies building internal training capability.

Compliance and Standards

ISO training across three standards: ISO 9001 (quality management), ISO 14001 (environmental management), and ISO 37001 (anti-bribery). ESG (Environmental, Social, Governance) training rounds out their compliance offering, which is increasingly relevant as Malaysian regulators tighten sustainability reporting requirements.

ATCEN International Training Partnerships

These partnerships define how ATCEN delivers content:

• John Maxwell Leadership: structured leadership development methodology with global recognition
• Brian Tracy International: sales, productivity, and personal effectiveness frameworks
• ZOOM: authorized distributor for virtual collaboration and training delivery
• Reallyenglish: online English language training platform
• Infobip: communication technology for customer engagement

Who Should Consider ATCEN?

Organisations that want internationally benchmarked training content delivered locally. Specifically:

• Companies running contact centres or customer service operations that need certification-level training
• Organisations implementing or maintaining ISO 9001, 14001, or 37001 systems
• Leadership teams that value structured methodology (Maxwell, Tracy) over generic workshop formats
• Companies starting ESG compliance programmes and need foundational training
• HR departments looking for mental health and stress management programmes

How Do You Claim ATCEN Training Through HRD Corp?

Submit a grant application through ETRIS before training, attend the programme, then claim reimbursement from your levy account.

1. Confirm your company is a registered levy contributor
2. Submit a grant application through ETRIS before the training date
3. Attend the ATCEN programme
4. Submit supporting documents: attendance, invoice, certificate
5. HRD Corp reimburses from your levy account

Contact ATCEN at info@atcen.com or 012-914 6399 to discuss programme options and scheduling.